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To be Released Fall 2011, Book to Feature Never-Before-Seen John Wayne Archived Photo Collection

Newport Beach, California (March 14, 2011): John Wayne Enterprises (JWE), LLC, exclusive owner and licensor of the John Wayne brand, has entered into a publishing agreement with powerHouse Books, the independent publishing house best known for its fine art, documentary, pop culture, fashion, and celebrity books, for the creation of the first-ever authorized John Wayne photo book. The book will be released in fall 2011. The announcement was made today by Ethan Wayne, President of John Wayne Enterprises and son of the late Hollywood legend.

"We knew of powerHouse's impeccable reputation in the publishing world, but it is Daniel Power and Craig Cohen's commitment to quality and innovation and their respect for both John Wayne the icon and the man that made it possible for us to enter into this agreement," said Wayne in making the announcement. "As the first-ever authorized book on John Wayne, my family is looking forward to sharing the myriad of personal memories and never-before-seen images that will comprise this unique representation of our father's life."

"Our unique approach to publishing photographic books that celebrate the lives of iconic individuals, books such as Gary Cooper: An Enduring Style, Phil Stern: A Life's Work, and But That's Another Story: A Photographic Retrospective of Milton H. Greene, has proven our ability to present a rare and intimate glimpse of all facets of the person, not just the persona they embodied," said Daniel Power, founder and CEO, powerHouse Books.

"We are grateful for the trust the family has bestowed on us and look forward to working with John Wayne Enterprises to bring this unique collection of images from the John Wayne estate to his millions of fans around the world," added Craig Cohen, Executive Publisher, powerHouse Books.

Combining never-before-seen photographs culled from the family's vast personal archives with images from some of John Wayne's 175 feature films, the book (as yet untitled) will celebrate the qualities John Wayne embodied. Comments from family members, friends, and co-stars will recount first-hand examples of John Wayne's loyalty, honesty, dependability, and courage. Personifying the American spirit, John Wayne was, and continues, to be a true Hollywood icon.

JWE's worldwide licensing and promotional partnership programs continue to expand the global awareness of the John Wayne brand. In addition to the organization's two core licensing programs — "classic collectibles" targeting adult collectors and John Wayne fans, and the John Wayne "lifestyle program," which is inspired by John Wayne's western casual heritage and geared towards the young adult male — JWE also has licensing partnerships in such key categories as novelties, apparel, accessories, home furnishing, interactive, publishing and more. The agreement with powerHouse Books marks the company's first foray into publishing.

About powerHouse Books:
powerHouse Books, the world-renowned and critically acclaimed publisher best known for its fine art, documentary, pop culture, fashion, and celebrity books, was founded by Daniel Power in 1995. Joined by Craig Cohen in 1996, the duo earned powerHouse Books its first best-seller, Véronique Vial's Women Before 10 A.M., in 1998. Power and Cohen have been continually blazing new trails, raising the bar with each new project. The company has redefined the cultural landscape of the illustrated book, the only U.S. independent publishing company to do so.

About John Wayne Enterprises, LLC:
John Wayne Enterprises is the sole and exclusive grantee from John Wayne during his lifetime of all commercial merchandising and allied rights relating to the use of his Name, Likeness, Signature, Voice or Photographs. John Wayne Enterprises' primary mission is to preserve and protect the name, likeness and image of John Wayne by associating the John Wayne brand with quality and timeless products and experiences that embody the spirit of John Wayne and give back to the community. To further its mission, John Wayne Enterprises enters into selective licensing or partnership agreements in Advertising and Merchandising; Cancer Research, Treatment and Education; and Public Facilities, Institutions, and Agencies. John Wayne Enterprises is a limited liability corporation owned by children and grandchildren of John Wayne and is managed by Ethan Wayne. For more information visit

Michelle Orsi / Carol Holdsworth
Three.Sixty Communications
310.418.6430 / 805.252.1848
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