Since 2005 powerHouse Books organizes a very sought-after Portfolio Reviewand a series of Publishing Workshops. In summer 08 we will offer another series of workshops specially designed to engage and enrich the knowledge of aspiring and established artists, photographers, designers, and packagers looking to learn the secrets of creating compelling art book projects.
Founded by Daniel Power in 1995, powerHouse Books has become the premiere publisher of conceptual art photography and innovative illustrated books, working with the world’s top photographers, art directors, writers, and cultural icons, such as Saatchi & Saatchi, Nike, Magnum Photos, LeRoy Neiman, Jeff Bridges, Yolanda Cuomo, Joel Grey, Patrick McMullan, Francesco Clemente, Doug and Mike Starn, Phil Stern, John Coplans, Helen Levitt, Jamel Shabazz, William Claxton, Greg Gorman, Ralph Gibson, François Nars, Sam Shahid, and Fabien Baron, among many others.
You too can put lessons and insights gleaned from a powerHouse Publishing Workshop to immediate and valuable use. Sign up today!
MAKING THE BOOK
Image Analysis & Sequence Editing
Daniel Power, CEO of powerHouse Books
Saturday class
Saturday, July 26, 2008
10AM-5PM
Registration Fee $500
Student Rate $350
(with valid student ID)
Required materials:
Original photographs or hard copies of visuals you want to make into a book.
This workshop will concentrate on the format and graphic design of books by analyzing image aesthetics and sequence editing. Reviews of published art photography books, works-in-progress, and submissions will complement a detailed review of student work. Reviews will underscore the use and significance of focus, movement, storyline, and emotion in creating multiple layers of accessibility through a photography book, or portfolio.
This class is ideal for those working on a personal book or those interested in exploring a new format for their work.
Due to the hands-on nature of this workshop, the number of participants will be limited to 6.
MAKING THE BOOK
Book Design & Dummy Preparation/Presentation
Kiki Bauer, Senior Designer of powerHouse Books
Saturday workshop
August 9th, 2008
11-5PM
Registration Fee $400
Student Rate $250
(with valid student ID)
Required materials:
A CD with digital low res files and hard copies of visuals you would like to make into a book
This workshop helps you transform your photo project into a prototype “maquette” ready for submission to publishers, editors, and agents—or for a small print run or private edition! The workshop will give you a detailed overview of the process of designing a compelling and attractive visual book. For amateurs as well as those with some experience, this practical workshop will provide you with the basics of book designing.
The focus of this workshop is on creating a book based on size as well as page and image count, and gives you the tools and knowhow necessary to prepare your book for going on press. We will explain the basics of QuarkXPress, discuss design and sequencing, and review important elements of layout and cover design. The workshop will also cover aspects of prepress as it has an impact on design ideas and layout, as well as a brief introduction on book production processes.
Due to the hands-on nature of this workshop, the number of participants will be limited to 6.
MARKETING YOUR WORK
Publicity, Promotions, & Sponsorship Opportunities
Sara Rosen, Associate Publisher of powerHouse Books, and
Publisher of Miss Rosen Editions
Saturday workshop
August 16th, 2008
10AM-2PM
Registration Fee $400
Student Rate $250
(with valid student ID)
Required materials:
Hard copies of visuals you want to promote, project description, and artist bio.
The secret to success in the new economy can be summed up in three simple words: marketing, marketing, marketing. You may have a great project, you may have a mediocre project—but that doesn’t matter if no one has heard of you!
Sara Rosen, the mastermind behind powerHouse Books’ phenomenal success in the press, will teach you the basics of marketing, publicity, and promotions so that you can learn how to get noticed in an over-saturated industry. From crafting the perfect pitch and press release to putting together the premier package and following it up with the right touch, Miss Rosen will equip you with the tools necessary for getting your work the attention it deserves—and hopefully, sponsored. Because, after all, it’s all about who you know and how you work it.
MAKING THE BOOK
The Edit and Sequence
Craig Cohen, Publisher of powerHouse Books
Saturday class
August 23rd, 2008
10AM-5PM
Registration Fee $500
Student Rate $350
(with valid student ID)
Required materials:
Original photographs or hard copies of visuals you want to make into a book.
This workshop will concentrate on the editing your work as well as the format, graphic design, and production values of your book by analyzing the images and sequence editing. Reviews of published art photography books, works-in-progress, and submissions will complement a detailed review of student work. Reviews will underscore the use and significance of focus, movement, storyline, and emotion in creating multiple layers of accessibility through a magazine piece, photography book, or portfolio.
This class is ideal for those working on a personal book or those interested in exploring a new format for their work.
Due to the hands-on nature of this workshop, the number of participants will be limited to 6.
REGISTRATION
Download Registration Form
For further information, please email:
Susanne König at susanne@powerHouseBooks.com.
If you are interested in taking three workshops, we are happy to offer a package deal.
Prices subjected to change without notice.
Location
All workshops will be held at The powerHouse Arena at 37 Main Street, DUMBO, Brooklyn. |
