The Lovemarks Effect*
Winning in the Consumer Revolution

By Kevin Roberts,
CEO Worldwide, Saatchi & Saatchi, Ideas Company

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

In 2000 Kevin Roberts, CEO Worldwide of Saatchi & Saatchi,  Ideas Company, said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries.

In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak—consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about you—their emotional connection to you—is what determines success now. The Lovemarks Effect offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.

From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company, leading an international team of 6,500 creative people. A dedicated traveler and sought-after speaker, he is a source of inspiration to thousands of people through his business vision, clarity of purpose, and inimitable, straight-talking style. Roberts is CEO in Residence at Cambridge University’s Judge Institute of Management, and Professor of Sustainable Enterprise at both the University of Limerick in Ireland and at the University of Waikato Management School in New Zealand.

The Lovemarks Effect includes contributions from world business leaders Alan Webber (Fast Company), Maurice Lévy (Publicis Group), John Loring (Tiffany’s), Malcolm Gladwell (The Tipping Point), Silvano Cassano (Benetton), Walt Freese (Ben & Jerry’s), Arnold Schmied (Silhouette), Judy Slatyer (Lonely Planet), Tom Peters (Re-imagine!), Klee Kleber (Segway), Renzo Rosso (Diesel), Carl Elsener (Victorinox), Lorenzo Fluxa (Camper), Horst Rechelbacher (Aveda), and Mary Quant, Arno Penzias, Mary Robinson, and John Wareham.

Business/Advertising Theory/Consumer Culture

Hardcover, 8 x 9.75 inches, 264 pages, four-color photographs and

illustrations throughout

ISBN 1-57687-267-X           
$29.95 / Cnd $39.95

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