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Updated: January 2002

SOLE PROVIDER:
30 YEARS OF NIKE BASKETBALL
Text by Robert "Scoop" Jackson

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"Sole Provider is the first authoritative Nike sneaker book its kind. The cutting-edge Nike aesthetic is reflected in both the sneakers and the actual book design. Sure to be as collectable as an obscure Air Force 1 colorway, Sole Provider is just like those rare Nikes that pop up at the Fulton Mall: now everybody has to have one." —Peter Hahn, Creative Director of Turntable Lab

Sole Provider is a must have for any sneaker freak. For someone like myself that grew up as a sneaker and basketball junkie, Sole Provider is filled with incredible memories and highlights from my childhood. There are photos of rare sneakers that I can literally remember games that I wore them in. Here, the ‘chicken or the egg’ theory applies: what came first basketball style or Nike?—Rob Stone, President of Cornerstone Promotion

"Part history lesson, part photo album, part encyclopedia, and part poetry, Sole Provider is a beautiful chronicle of Nike's 30 year history in the hoops space." —Kicksology.net

"...provides pretty much everything you wanted to know about Nike's various b-ball kicks, in full-color, in a hardback book. There are drawings and mock-ups and all, I mean all, the old posters.... Interviews with the designers, Dr. Funk, L'il Penny, Sir Charles not being a role model, Mars Blackmon, and Mr. Robinson's Neighborhood. That poster of Mike with his arms spread like a bird. The Air Revolution. Shox. It goes on and on.... Reading this book is like flashing back to the '80s and the '90s, remembering where I was when I copped each shoe, and laughing at the old posters and campaigns.... Perhaps the best thing is the book looks nice, like something you wouldn't mind having on your coffee table." —Slam Online

"Nike and basketball go together like peas in some kind of pod. The new book Sole Provider chronicles their holy union. Perusing the 1,000-plus pictures, you'll feel like you're in the game, or at least looking at peole who are in the game. That's close enough for us!" Stuff

"...Scoop's edgy take-no-prisoners commentary on the longtime connections between basketball, street culture, and the hip-hop aesthetic bridges the gap between urban youth savvy and basketball culture." Cleveland Plain Dealer

"A slam dunk look at the goliath brand's 30-year influence on basketball." —HintMag.com

"Nike mania gave rise to a look and a language that transcended sport. So much more than the shoes, they became the embodiment of street chic and a fixture among American youth—and adults. The stars, the ads, the slogans, the design sketches—they're all in these pages, ending with a pictorial index of every model between 1972 and 2003."Dallas Morning News

"A tribute to the world's most famous brand of shoes, complete with more than 1,000 photographs showing the design and marketing of Nike's 'three decades of hoop, lifestyle, and passion.'" Tampa Tribune

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