Music / How To / Branding
Paperback, 6 x 9 inches, 208 pages
ISBN: 978-1-57687-446-2
$24.00
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MySpace Music Profit Monster: Easy Online Marketing Strategies to Get More Fans Fast
By Nicky Kalliongis
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MTV Press distributed by powerHouse Books
From one of the music industry’s top executives comes the
ultimate guide to making the most of the internet to promote
yourself and your music. Nicky Kalliongis is a veteran music
industry professional who’s worked with the likes of the
legendary Clive Davis and L.A. Reid and with artists as
diverse as Aretha Franklin, Avril Lavigne, OutKast, Pink, and
Prince. He has been involved with hit singles and albums
totaling over 653 million copies in sales. Now, he divulges
proven Internet marketing strategies for the digital world
and demonstrates how any musician or band can put them
to use without the benefit of a big budget, marketing team,
or PR person.
This step-by-step guide shows you how to:
• Make the most of your MySpace page.
• Utilize MySpace, YouTube, Facebook, and Squidoo in concert for maximum online presence.
• Get people to visit your site and listen to your music.
• Increase traffic to your site.
• Write and circulate an effective press release.
• Attract media, radio stations, record labels, and fans.
Whether you’re tr ying to get a record contract or stay
independent, MySpace Music Profit Monster gives you all
the tools you need to successfully establish yourself online.
You make the music. This book will do the rest.
“One of the premier music executives in the country, Nicky
has participated in the success of the world’s biggest acts,
including Whitney Houston, Toni Braxton, Aretha Franklin,
Carlos Santana, and Prince. His tremendous work ethic,
attention to detail, and superb musical instincts truly exemplify
him as one of the top A&R men in the business today.”
—Monte Lipman, President, Universal Republic Records
Nicky Kalliongis is a multifaceted music industry professional,
a highly successful A&R man as well as an accomplished
musician and technician. He worked intimately with Clive
Davis and was responsible for identifying and developing
hit songs. In various capacities, he has worked on over
653 platinum albums with superstar artists, including Ace
of Base, Alicia Keys, Annie Lennox, Aretha Franklin, Avril
Lavigne, Babyface, Biggie Smalls, Billy Joel, Carly Simon,
Dido, Eurythmics, Grateful Dead, Lisa Stansfield, Luther
Vandross, Monica, OutKast, Pink, Prince, Puff Daddy, The
Rolling Stones, Run DMC, Santana, Sarah McLachlan, Soft
Cell, Thompson Twins, TLC, Toni Braxton, Usher, Whitney
Houston, and Yes.
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