Buffalo: The Style and Fashion of Ray Petri




























by Jamie Morgan & Mitzi Lorenz

Photography / Fashion
Clothbound
10.25 x 13 inches
184 pages
83 duo-tone and 67 four-color photographs
ISBN: 978-1-57687-091-4
$350.00

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Buffalo quietly defined the look of 80s youth culture, especially in the UK, and this legacy of an uncompromisingly urban style has since inspired legions of designers, stylists, and photographers who were part of the gang, but who absorbed and understood the images and references and made them their own in cities the world over. From the simple combo of the ubiquitous MA-1 flight jacket and an old pair of Levi’s (Ray’s own uniform), to the rarified clothing produced by cutting-edge designers, Petri’s legacy of style—and the Buffalo stance—is still alive and making its presence felt on the biggest catwalk of them all: the street.

Many people have defined the 80s as the decade in which style triumphed over substance, but Petri’s work under the Buffalo “label” was, in many ways, the antithesis of what was dubbed the “matte-black designer decade.” Like the magazines The Face, i-D, and Arena, which showcased Petri’s work, Buffalo was far more logically a product of the DIY post-punk aesthetic than it was an embodiment of the self-consciously slick 80s image-making. Buffalo was, first and foremost, about a certain kind of hip, urban attitude—one not for sale in stores, but yours to create.

Buffalo has been curated by Jamie Morgan and Mitzi Lorenz, two founding members of Buffalo who knew Ray Petri intimately. Design is by Phil Bicker, Art Director of Vogue Homme International, with artist Barry Kamen, another well known Buffalo alumnus. Included are text contributions by leading European fashion mag names Paul Rambali, former editor of The Face; Dylan Jones, GQ; and Nick Logan, originator of The Face, and the man who, perhaps more than any other, helped deliver Petri’s uniquely uncompromising message to a hungry, style-starved world.


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